If you think conceiving a business idea is easy, try bringing that idea to reality. Even when you have an idea that’s flawless in your head and on paper, you’ll soon realize that it isn’t so flawless when you put on your boots and go into the field to get things done. The many challenges you encounter make you question the credibility of such an idea. More
Since the emergence of Twitter, Social Media has never been the same. If you are keen on creating maximum awareness for your brand, then this medium, is a sure bet as many businesses have been successful with marketing on the 2006 invention. And one way they have done this, is by making their brand trend on Twitter.
Customers are, undoubtedly, the crux of every business. Without them, your business is nonexistent. Hence, attracting new customers is a continuous business culture for long term sustenance. For Most Entrepreneurs, catching the new ones is the real deal. Often times, they forget the importance of retaining the old ones. It takes both new and old customers to build a a strong and lasting customer base. There are simple, yet effective marketing strategies to attract and retain new customers. More
A good brand makes a stated promise to its market. And such a promise must be fulfilled. Due to the somewhat aggressive competition in today’s business world, the need to stand out from the crowd is inevitable. It’s important that you know how to win customers’ loyalty with branding if you desire great success in your business as this is key for lasting and sustainable success.
Good customer relations are an integral part of growth in any business – they are perhaps the most important factors that serve as the driving force for any organisation. The saying “The customer is always right,” stems from the notion that an Entrepreneur must do all they possibly can, to ensure the maximum satisfaction of a patronising customer.
Success isn’t necessarily determined by its first appearances, but getting it right, early enough, is refreshingly rewarding. While some brands can boast of hitting the right cords with their first campaigns, others cannot say the same – it was a process that involved some avoidable branding mistakes before they got it right.