If you think conceiving a business idea is easy, try bringing that idea to reality. Even when you have an idea that’s flawless in your head and on paper, you’ll soon realize that it isn’t so flawless when you put on your boots and go into the field to get things done. The many challenges you encounter make you question the credibility of such an idea. More
Customers are, undoubtedly, the crux of every business. Without them, your business is nonexistent. Hence, attracting new customers is a continuous business culture for long term sustenance. For Most Entrepreneurs, catching the new ones is the real deal. Often times, they forget the importance of retaining the old ones. It takes both new and old customers to build a a strong and lasting customer base. There are simple, yet effective marketing strategies to attract and retain new customers. More
Good customer relations are an integral part of growth in any business – they are perhaps the most important factors that serve as the driving force for any organisation. The saying “The customer is always right,” stems from the notion that an Entrepreneur must do all they possibly can, to ensure the maximum satisfaction of a patronising customer.